'SUSTAINABLE RESOURCES' STRATEGY
We'd like to emphasise that sustainability is an important pillar within WE Fashion's strategy, and that we are constantly striving to create a more sustainable business. We do this partly by using more sustainable materials. After all, current market options have less impact than conventional raw materials. Thus, focusing on more sustainable materials is part of our WE Care sustainability programme.
Of course, we realise that more sustainable materials can also have a negative impact. Therefore, this policy is flexible and may change in the future. Hence, we constantly look for improvements in our pursuit of more sustainable operations.
THE DEFINITION OF MORE SUSTAINABLE MATERIALS
It's impossible to give a single definition for more sustainable materials due to the wide variety of raw materials and the impact they can have on humans, the environment or animal welfare. The list below gives an indication of the characteristics we consider more sustainable:
- Less environmentally damaging material: reduced use of water, chemicals and energy for material production;
- Less environmentally damaging processing: reduced use of water, chemicals and energy during wet processing and finishing of products;
- Promoting circularity: use of new inventive and recycled materials;
- More responsible sourcing*: respecting people, animals and the environment.
*This includes our investment in Better Cotton.